Tag Archives: inspiration

Its a wrap (spring/summer 2013 collection)

12 May

After months of hard work designing, sourcing fabrics and a few set backs we finally released the spring/summer 2013 collection for ELDELAYMI!! This collection was inspired by the traditional Japanese Kimono, we took the idea of the wrap and the silhouette and developed it into a contemporary┬áminimalistic collection. We hope that you like the new designs!!! All orders can be placed via our website or click on the shop tab above. ­čÖé



Fall 2013 story boards

8 Jan

With the Autumn/winter 2013/14 fashion weeks just round the corner I have put together some mood boards to sum up the trend predictions for the season. Enjoy! ­čÖé

Cowl back dress…behind the scenes

10 Dec

As part of the recent ELDELAYMI autumn/winter we have an olive green cowl back dress,

cowl back dress

so we decided to try it out in a different colour. Heres what went down..

This time we tried a deep cobalt blue.


And we already had the pattern for the dress.


Lets get this party started!!

3 4 5 6 7 8

Time for a tea break ­čÖé


Back to work, with the back armhole binding.

10 11 12 13 14

Quick touch of overlocking to finish off the edges.


And voila..!!

blue cowl back dress

Finding your personal style

24 Sep

Fashion is a form of art, what you wear expresses your personality, style or even the mood you’re in. As a fashion designer what I design also reflects my personality, finding that signature style that makes people instantly know the designer behind the product takes time and experimentation.

Although I have always shown a great interest in art & design, and becoming a fashion designer is my aspiration I also love the production and manufacture aspect. It is more technical and requires a lot of concentration but I love the whole process of taking an idea that can be inspired by absolutely anything and developing that into a wearable garment. It was only in my last year of uni when I was able to find a way of working that combined both design and manufacture to express my thoughts.

It all starts with an inspiration, like a photo of a building, which I take key shapes from and experiement with on a mannequin to see what works best.

I take the idea I feel most satisfied with and develop into a design so I am able to produce patterns for to turn into a garment.

I use the garment patterns to produce samples, the outcome of the sample will help me decide what has worked best and from that I can generate further designs.

And before you know it a collection is born…